Town of Berthoud, Colorado Rebrand

Locality Studio was tasked with creating a new visual identity that would address challenges with the current logo including limitations with flexibility, versatility and accessibility. We presented a strategy to refine, refresh, or reimagine the current logo, with varying levels of changes.

Within each option the goal was to ensure the visuals would reflect this front range community’s scenic beauty and connections to stars (three observatories and upcoming “Dark Skies” designation). As of the end of May 2026, the Working Group unanimously and excitedly selected a final alternative and it was fully approved by the Town’s Board of Trustees.