Town of Berthoud, CO Rebrand

The Town of Berthoud aimed to complete a rebranding process that resulted in a new brand that:

Authentically reflected its history, values, and aspirations, while preserving the unique character that residents cherish
Balanced growth with preservation of identity
Differentiated Berthoud from surrounding communities
Enhanced marketing, economic development, and civic pride

(Project on-going)

Project Goals

Locality Studio visited the Town in January 2026. During that time, we held a community open house, toured the town, toured the historical society/museum, and held the first Working Group meeting.

The Town had completed a full Branding Assessment project in 2025. We reviewed these findings, tweaking our engagement and research process as needed.

Locality Studio has been providing graphics for a “mini-campaign” via Berthoud’s social media, meant to educate about branding and encourage community participation.

A research document (view here) and brand strategy document (coming soon) have been completed as of February 2026.

The project is ongoing. See the Town’s project website here.