2025 APA Bi-State Conference Branding
The 2025 Missouri-Arkansas APA Bi-State Conference took place in St. Louis, Missouri. The Missouri Chapter of the APA reached out to Locality Studio to design a brand that would combine the two states and the conference’s theme, Planning in Motion.
The conference took place at St. Louis’s Union Station.
Project Goals
Starting with simple black and white concepts, Locality Studio worked with the client to decided creative direction based, focusing in on the connection of the two states and more emphasis on the conference theme than the location of the conference.
Design Process
Two complete brand options were produced and provided to the client to choose from. You can view those options here and below:
After a few revisions, the final brand was complete! See the brand and photos from the conference below. You can check out the brand guidelines and conference website too!
Conference Photos
